All news is important, but some news is more important than other. And that is why we bring you Sticky News as a new feature inside the number one Office 365 News application.
Sticky News is a feature that is available as of this summer for Attini Comms. The new feature allows the creator of a news article to flag their article as being extra important which will make sure the news article remains at the top of the list in the news feeds. So instead of being pushed down by other articles with a more recent publishing date, the sticky news article will remain at the top of the news feed for the number of days that was specified by the writer of the article. To give it an extra touch of importance it is possible with a slight design change to highlight a sticky news article by displaying it in an offsetting color, depending on the type of Attini Reader web part you are using.
How To Use
As you have noticed, the technical and functional changes that are required to turn a news article into a sticky news article are not that major. However, the feature has proven to be a total game changer for organizations that are already used to Attini. The reason why is simple: having the ability to make your articles sticky, gives you a big advantage when spreading your news. And as our favorite spiderlike superhero so obviously stated “with great power comes great responsibility”.
The Sticky News functionality can be granted to each news channel that you have within your Attini Comms setup and this is done via the Attini Comms Dashboard. This means that only an Attini Administrator has the power to turn a news channel into a sticky news channel that can produce sticky news articles. Also, it is good to note that the power can be taken away as well by the Attini Administrator. So, the control over who gets the power and who doesn’t lies with the person administrating the whole Attini Comms landscape at the customer side, exactly in the place where you want to have this control.
Once the Attini Administrator has granted the Sticky News functionality to a channel, the owners of that channel have the power to create Sticky News articles. Per article they have the option to upgrade it to a Sticky News article or just publish it as a regular article. And since the difference is indicated by a simple flick of the switch, it is easy to make your news sticky. Even if you posted an article as a regular news story and the next day you decide to make it Sticky, you simply check the box and publish the article again to move it to the top of the feed.
Per channel you can have a maximum of three Sticky News articles. Let’s assume you post one sticky news article every day. If you would start on a Monday then Monday sticky article is on spot one and the rest of the spots are filled by other articles based on the priority model that you have chosen (most recent, most liked, most viewed, etc.). On Tuesday, your Tuesday sticky article will take spot one, the Monday sticky article will move to spot two and spot three and lower is taken by the rest. On Wednesday, your Wednesday sticky article will take spot one, the Tuesday sticky article will take spot two, the Monday sticky article will move to spot three and spot four and lower is taken by the rest. On Thursday, everything moves again when your Thursday sticky article is published, but now the Monday sticky article will not be considered sticky anymore and will get ranked amongst the rest according to the ranking model. Below, an overview is given of how the feed would look on each of the days.
Up to this point the story is plain and simple. You have one channel fitted with the sticky news and the owner of that channel can choose which stories to make sticky. However, most of our customers have multiple news channels, which in practice means anywhere from two to over fifty channels. And that is when the Sticky News scenario becomes interesting. Because the more news you have, the bigger the benefit is to have a way to make an article stand out. On the other hand, the more people who have the power to put their news at the top of the feed for days, the higher the risk will be for editors gaming the system.
To make sure you get the benefit from the Sticky News functionality and not turn the business of publishing news into a free for all fight about who can get their article at the top of the feed, some best practices need to be taken into consideration.
- First, only channels with a wide audience should be candidates for the Sticky News upgrade. If a channel only has 50% or less of the company in the audience set, then the news published there is already targeted at such a specific group that probably every story is equally important for the reader.
- Second, only channels with a high frequency of publishing articles need a functionality like Sticky News. If you only publish an article once a week, it will stay at the top of your feed anyhow, so no need for making it stick.
- Third, make sure that if multiple people have the power to create Sticky News that they communicate with each other on a regular basis. If the power lies with a central communications team or colleagues near one another they have ample opportunities to discuss which stories should dominate the feeds the coming days. The situation that you want to avoid is two colleagues that never talk to each other battling it out over the news channels to get their news on top. The result of such a situation is seen in the comment section of every YouTube video and always turns ugly.
- Fourth, be sure to monitor the use of the Sticky News functionality after it has been granted to a channel. If the functionality is not used properly (or not used at all) it is worth a conversation with the owners of that channel. And don’t be shy to take away the power again, because having not so interesting articles dominating the feeds may make the creator of that news very happy, but could make your readers frustrated.
How to get started
Are you interested in adding the Sticky News feature to your Attini Comms installation? Than feel free to contact us by sending an email to firstname.lastname@example.org. We will be happy to run you through all the details and get you started!
Do you want to give your company news an additional boost in reaching all the colleagues, please make sure you check out the Shadow copy feature we just released.